Ratio Institute, an initiative of Ecology Action, worked directly with food retailers, trade organizations, and industry partners to accelerate measurable environmental sustainability and financial viability across the food retail sector. Having partnered with over 1,000 grocery stores and 20 major grocery chains, Ratio Institute provided store-level and enterprise solutions—including their flagship Sustainable Food Retail Certification program and an industry-standard ESG Reporting framework designed to benchmark performance, reduce costs, and define clear sustainability targets.

The Impact

As the lead technical and visual design partner within a small cross-functional team, I spearheaded the multi-phase web development and design architecture for the Ratio Institute digital platform (ratioinstitute.org). In addition to managing ongoing site optimization and maintenance, I provided comprehensive graphic design support across their core publications—notably leading the layout and visual presentation of their annual ESG State of the Industry Reports and designing official program certification assets for participating retail chains.

Web design & development ratioinstitute.org, phase 1 (twig + Timber)
Web design & rebuild ratioinstitute.org, phase 2 (WordPress)

2023 State of the Industry Report
2023 State of the Industry Report
Food Illustration set
Food Illustration set
Social media posts
Social media posts
Virtual meeting backgrounds
Virtual meeting backgrounds
2024 State of the Industry Report Cover
2024 State of the Industry Report cover designs