The primary purpose of Caltrain Modernization (CalMod) Program is to improve Caltrain system performance and curtail long-term environmental impacts by reducing noise, improving regional air quality, and lowering greenhouse gas emissions. Electrification improvements will better address Peninsula commuters’ vision of increased service and improved travel times in an environmentally friendly and reliable way.

I was part of a small creative team that delivered a comprehensive marketing and communications program for the Caltrain Modernization Program. We developed the program brand identity and marketing communications. I led the design and development of the program website through multiple phases. I assisted with creating graphics for both social media, web, and print. I illustrated and animated the "Did You Know" campaign video.

Web design & development, phase 1
Web design & development calmodtrains.com, phase 1
Web design & development, phase 2
Web design & development calmod.org, phase 2
onboard car ad
Onboard train car ad for the VR campaign
Social media post, Did You Know campaign
Social media post, Did You Know campaign
Social media post, Did You Know campaign
Social media post, Did You Know campaign