Iwanai Onward
Collateral Strategy & Campaign Positioning for Summer Youth Leadership Programs
Located on Mount Iwanai in Hokkaido, Japan, Iwanai Resort has established itself as an intimate, luxury cat-skiing destination. To overcome seasonal revenue gaps during the spring and summer months, the resort launched Iwanai Onward—an immersive summer camp program teaching leadership and survival skills to local and international youth. To drive enrollment growth, elevate brand perception, and support a higher program price point, the resort needed a sophisticated marketing suite to establish immediate credibility with both international schools and prospective families.
The Impact
Working closely with executive leadership, I designed a bilingual marketing package that transformed Iwanai Onward from a nascent seasonal offering into a polished, tier-one educational brand. I created a suite of sales collateral, pitch flyers, and leave-behinds designed specifically for the outreach team to present to school directors and educators. Additionally, I designed comprehensive informational packets and registration guides for camp attendees and their families. The resulting materials equipped the team with compelling sales tools, earned praise from school administrators for program credibility, and supported the resort’s goal of expanding year-round profitability.
