Oakland Central
Brand Identity & Web Platform for Urban District Revitalization
The Downtown Oakland Association and Lake Merritt-Uptown District Association represent two vibrant commercial corridors in the heart of Oakland, California. Seeking to unify these districts under a single voice, the associations launched Oakland Central—a lifestyle brand designed to showcase the area's unique character, promote local businesses, and attract prospective property owners, residents, and visitors to the urban core.
The Impact
Working as part of the Circlepoint team in close collaboration with district leadership, I helped launch the Oakland Central brand system across digital and physical touchpoints. I led the initial design and technical development for the official campaign website, building a dynamic digital hub to showcase local businesses, district news, and community events. Additionally, I produced creative assets for high-visibility outreach campaigns, including the "Craft is a Way of Life" local business spotlight and marketing materials for the "Third Thursdays in Latham Square" event series.
