Oakland Central

Oakland Central has become a lifestyle brand that reaches far beyond the city-drawn boundaries of the Uptown and Downtown districts. The team was challenged to develop an authentic brand identity and accompanying website marketing program showcasing Downtown Oakland. The goal was to communicate the area’s unique character and spirit to unite the communities and attract prospective property owners, businesses, residents, and visitors.

We worked closely with the districts and developed branding, messages and materials to launch the brand. I led the website development and assisted with developing creative assets for various campaigns like the "Third Thursdays in Latham Square" events and the "Craft is a Way of Life" campaign which showcased local businesses.