Peninsula Clean Energy

Peninsula Clean Energy (PCE) is a community choice energy (CCE) program that purchases cleaner energy from renewable sources on behalf of its customers in San Mateo County. Excess profits from PCE are reinvested in to the San Mateo County community in the form of energy efficiency projects and programs, which help boost the economy with the creation of new jobs. Consumers benefit through the power of choice, which allows for competitive and sometimes even lower electricity rates, and a more sustainable community.

I was part of a small creative team that developed the brand and roll-out campaign of the program. I created the logo, designed and developed the website, and created various advertising graphics, including an animation.