Peninsula Clean Energy
Brand Identity & Launch Strategy for Renewable Public Power
Peninsula Clean Energy (PCE) is San Mateo County’s Community Choice Aggregation program, providing cleaner, renewable energy options to residents and businesses across the region. By offering competitive rates and reinvesting profits directly into local energy efficiency programs and green job creation, PCE gives consumers a sustainable choice in their energy providers while driving regional climate action.
The Impact
As a core designer within a small team at Circlepoint, I collaborated on the foundational visual identity and multi-channel launch campaign for the program’s public debut. I designed the primary PCE logo, led the end-to-end design and development for their official website, and created a broad suite of launch advertising assets—including digital campaign graphics, print collateral, and promotional animations—to build public trust and establish the agency across San Mateo County.
